Did Angelina Jolie need to be in Kung Fu Panda? Her character, Tigress, couldn't have had more than 25 lines of dialogue in the entire movie (Jackie Chan probably had less than 10). So was it really necessary to have a major A-list actor play the part? Her performance was fine, but shockingly, I don't think the flick would've fallen apart without her.
You see it with most of the major animated movies now -- all these big movie star names above the titles. But what's the point? The main target audience for these movies is, obviously, kids. And kids will want to see a movie whether or not some name actor is in it. Basically, I just don't see this conversation happening:
mom: What movie would you like to see?
child: I dunno...
mom: How about "Horton Hears a Who?" You know, Steve Carell is in it.
child: Steve Carell? Wowie! Let's go!
Much of this is done to market an animated movie to adults, to make them want to see it too. But does it actually work? Will mom and dad go out of their way to see a kiddie flick like Ant Bully just because Julia Roberts is in it? Somehow, I find this doubtful.
The only exception would be when a movie star uses his/her skills to creative an interesting or unusual performance -- like Mike Myers in Shrek or Robin Williams in Aladdin (yeah, I know I'm reaching for that one). But most of the time the A-listers just sound like, well, themselves. And a real voiceover actor misses out, when he or she could likely have done something more creative with the part.
child: Daddy! Daddy! I wanna see Madagascar 2!
dad: Oh yeah? You want to see it because of all those funny animals?
child: No, I wanna see it because David Schwimmer is in it!
Ok, so maybe the trend extends past the A-list.
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